Hashproof signs your images and video with verifiable C2PA provenance, keeps image attribution attached through syndication, and gives readers a trust signal they can check for themselves. The same substrate camera makers and wire services already build on.
What is going wrong
Three gaps between how media is made and how it is trusted.
Synthetic media erodes reader trust
Fabricated images and cloned voices now circulate faster than corrections. When readers cannot tell a real photograph from a generated one, the credibility of everything you publish takes the discount, including the work that is genuine.
Attribution breaks at syndication
A photo licensed to a wire service, re-cropped by a downstream outlet, and re-posted on social media loses its byline within two hops. Photographers go uncredited and the original publisher loses the provenance trail.
Corrections do not travel
When an image is later found to be miscaptioned or manipulated, there is no mechanism to attach that finding to every copy already in circulation. The record stays wrong in most places it appears.
What Hashproof brings
Four primitives, one HTTP API, across every media type you publish.
Sign at capture or at publish
Issue a C2PA manifest the moment an asset enters your CMS, or integrate at the camera and ingest the manifest already present. Either way, the manifest is stored in the Hashproof registry, resolvable and verifiable through the API.
Attribution that survives transformation
Soft-binding resolution reconnects a re-encoded or cropped image to its original manifest, so a syndicated copy still resolves to the photographer and the originating desk. Credit follows the asset, not the file path.
A trust signal readers can check
Verification returns validation detail and trust-list status in one response. Surface a content-credentials badge that any reader, platform, or fact-checker can check through the public verify endpoint.
Edit history, not just origin
C2PA records the chain of edits an asset went through: color correction, cropping, compositing. Readers see what was changed between capture and publication, which is often the question that actually matters.
Where it sits in the workflow
Four touch points across the life of an asset, from ingest to correction. Your CMS, DAM, and editorial systems stay in place.
01
Ingest
Your CMS or DAM POSTs each image and video to the signing endpoint at upload. Every asset is signed fresh with a managed manifest; manifests already embedded in a file are left in place but not parsed or extended.
02
Publish
Manifests for published assets live in the Hashproof registry, resolvable and verifiable through the API. The verify endpoint powers a content-credentials badge on the page.
03
Syndicate
When a partner re-publishes a transformed image copy, soft-binding resolution maps it back to your original manifest. Attribution and licensing terms stay attached across outlets.
04
Correct
If an asset is later found to be misattributed, you can sign and store a corrected manifest; resolution returns matching manifests ranked by similarity.
How Hashproof is different
Infrastructure, not a badge program. The interoperability is the point.
Built on the standard newsrooms already back
C2PA is supported by major camera makers, wire services, and platforms. Manifests their tools embed verify through Hashproof, and the records you issue follow the same C2PA data model. You are joining an interoperable graph, not adopting a proprietary badge.
Neutral infrastructure, your editorial control
Hashproof signs and verifies. It does not rank, moderate, or editorialize. The provenance layer is a fact about the asset; what you do with it stays an editorial decision.
One API across your whole stack
Photo desk, video team, and syndication all use the same endpoints. No per-format vendor sprawl, no separate system for each media type.